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Notes on search, AI and shipping content

Playbooks, teardowns and the occasional strong opinion from the team building AidenSEO.

3 min read

Content decay is a maintenance budget, not a writing problem

Most sites lose more traffic from pages they already published than they gain from pages they are about to. Here is how to find those pages, and how to decide which ones deserve an hour of anyone's week.

ContentAnalyticsBy Priya Raman
2 min read

Cluster keywords by result overlap, not by words

String similarity groups keywords that look alike. Result overlap groups keywords that a search engine already treats as the same question. Only one of those tells you how many pages to write.

KeywordsMethodBy Julien Marchand
3 min read

The brief is the only AI output worth trusting

Generated drafts age badly and read worse. Generated briefs, grounded in results you can open and check, are the part of the workflow where a language model actually earns its seat.

AIContentBy Marta Nowak